Does Your Fashion Business Need A Boot Up the Backside?

coaching sales vision Mar 15, 2018

I love the word - Reinvigorate! It sounds powerful, earthy and energetic. It's not a word you often hear used in business nowadays but it's the perfect antidote to a business that is failing.

When you re-invigorate your business you fill it with life and energy. You can energize teams, sales, customer experiences, shareholder value and more when you choose to reinvigorate your business.

Do you need a 'Boot up the backside? Where should you exactly start?

Well, that depends upon where you're lacking results. In my experience, most business owners or department heads know where they are struggling and why but the drive to hit targets often distracts them from taking the necessary steps back, hovering above their business and reflecting upon how to proceed and move from fuzzy to focused.

Over time the once clear vision they started with becomes distorted, irrelevant and inappropriate. Things change and instead of building a business toward their vision they simply go through the motions of achieving monthly and quarterly targets and the bigger picture becomes little more than a framed statement above their desk.

Without a vision the people perish.” Proverbs 29:18.

The Importance of Vision

Without vision, people lose the vitality that makes them feel alive, get excited to come to work and make the necessary sacrifices that are needed to achieve great things. A clear and crisp vision cannot be underestimated and communicating it to employees and other stakeholders is vitally important. It's a bit like the difference between telling your kids that you are taking them to Disney for their annual summer vacation. In an instant they get it. They realise what that means and all it entails. Getting them prepared for the event is going to be easy because they bought into it the moment you mentioned it to them.

Compare that to the reaction you're likely to get if you told them they were going to Marrakesh! You'd have some work to do to sell it to them. You'd need to bring it alive with examples of what they could expect, describing it in an emotional way so they too became enthused at the prospect.They'd have to see what's in it for them before they'd be ready to embrace it.

I’ve been hearing a lot from both small fashion business owners and larger fashion brand department heads that they’re struggling to make headway with their business - flagging behind with their targets and feeling overwhelmed and unproductive. When I ask them how much time they put aside to going back to basics, stepping back to look at the business and planning how to reinvigorate it, most admitted they gave insufficient time.

Helping Hands

I’ve been running my own business for nearly a decade now and I know what consistent effort, careful strategy, and ongoing refocusing it needs to keep going. It makes me sad to see so many people struggling to move forward, and worse, losing the excitement for their original business vision.

With a background in the fashion industry, I’m passionate about helping other ambitious fashion-related businesses get off the ground so they can finally get their products and service in front of more customers ready and eager to buy from them.

With all that in mind, I have created a program to specifically help fashion business owners and department heads move forward with clarity again! I've designed it so that they will:

  • Redefine and reinvigorate their business vision so that they have clear long-term objectives and exciting company values to help keep them motivated.
  • Uncover their business strengths and shortcomings to help them better-set goals, seek help where needed, and remove overwhelm.
  • Design business goals that are powerful, specific, and carefully aligned with their company’s mission and vision.
  • Learn how to track your progress success so they can manage their business to progress faster.
  • Be equipped with new tools and techniques to help them achieve work/life balance so they are more effective in business and personal life.

To find out how My Fashion Business Coach can help you move from fuzzy to focused and redefine your business vision, gain control of your targets, and finally start making more sales click here.

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